Maple Leaf Gardens – Part 1 — Yesterday
It’s Sunday, right around noon. The weather is unseasonably mild for this time of you, so as soon as I finish the lunch that I am eating while I write this piece, I’m planning to hop on my bike and ride downtown to see the new Loblaws store at Maple Leaf Gardens. Maple Leaf Gardens is a beautiful building in Toronto at the corner of Church and College streets. These days that puts it right in the heard of one of the largest gay neighbourhoods this side of San Francisco. Not that there’s anything wrong with that. I like gay people. They tend to be smart, well educated, have good taste and great senses of humour. I also Like Loblaws. They are one of the country’s most progressive marketers and have done well in spite of losing Dave Nichol, who really got them organized and on everybody’s radar.
My association with MLG goes way back to my childhood, when my dad who worked at The Peace Bridge, would often get Maple Leaf hockey tickets given to him as the team passed though Fort Erie on their way back from Boston or New York or Detroit. I remember trekking with him to Toronto, having great Chinese food at Ruby Foo’s and then hitting the Gardens to sit in centre ice gold seats and watch the Leafs, back in the glory days of Frank Mahovolich and Eddie Shack and Johnny Bower.
There was a feeling you got when you entered MLG that you really were in the mecca of hockey. You could smell the ice from everywhere in the building and the walls were lined with pictures of famous Leafs and other famous people. Team shots. Action shots. Portraits of the Gardens. Anything to do with MLG and hockey was plastered up there for all to see. Everything about it was incredibly Canadian including most of the players at that time.
Hockey is and has pretty much always been one of the most amazing sports to watch live. Yeah nowadays we get it in high definition with all kinds of camera angles. But there really is no substitute for the real thing. Back then the game was played mainly for skill as opposed to today’s game with is mainly about giving opponents a concussion, but that’s a whole other argument. Back then, a trip to the Gardens was a big deal. You almost felt like you had to wear a tie which a lot of people did. My dad loved the Leafs and knew almost everything there was to know about the stats and history of the players. He taught me (way out ahead of it becoming a popular thing), that stats were very important if you wanted to really enhance your appreciation of any sport for the purpose of wagering. I was never into gambling, but having an encyclopedia of Leaf stats in the form of my dad made watching the game much more interesting.
Maple Leaf Gardens – Part 2 — Today
On Sunday afternoon, while the Wife was busy building miniatures in the dining room with two of her pals, I hopped on the bike and headed west along Gerrard Street. About half an hour later I arrived at College and Church, where the former mecca of hockey had been converted into the mecca of supermarket shopping.
Entering the new Maple Leaf Gardens Loblaws store you are immediately assaulted by the din of many people…many many people cruising around with smallish shopping carts and those ugly little long handled baskets, sitting and gorging on deli food at one of three different eating spaces, or like me, just gawking and taking pictures.
The thing that is most overwhelming is the overall design of this space. It literally glistens no matter how you look at it. This is because the walls are mainly composed of highly polished black ceramic tiles and all the lettering in evidence is burnished silver. This is a retail design on a scale and with a visual pop that one seldom experiences in a supermarket. The lighting is designed to showcase everything that is for sale by making it look fabulous. The displays were all full and beautifully managed and you got the feeling that there is a real sense of pride among the employees working there, respecting the space they were in charge of. It’s really something to behold.
The store is divided into sections with a huge see through wall of cheese, and in-house Ace Bakery, two huge deli counters bridged by a large eating area. Along the south wall is a coffee type area and on this day there were three very talented opera singers strolling around and singing Puccini’s greatest hits. Everything was bustling and seats in these areas were really hard to come by.
Everything in this store is photogenic. I could have taken a thousand great pictures of just the deli, meat and produce sections. In behind this massive display area were the regular grocery aisles, about 15 of them, easily a hundred yards long. I didn’t bother walking the aisles because that might have taken all afternoon. I just walked around the circumference and that was enough to convince me that this store sold pretty much every supermarket product under the sun.
As retail design goes, this space is magnificent. You really do have to see it to believe it. There were a couple token homages to the building’s former life. But in actuality that was all dwarfed by the overall modern feel and majesty of the space itself.
The paradox was that I didn’t actually buy anything there, and I was probably the only person that day who didn’t. The most important thing I came away with from this little excursion is that this supermarket, through the genius of retail design, has been elevated to a major tourist attraction. It’s one I’m glad I had a chance to experience.




































